What does the term "Afritude" mean? The term "Afritude" originates from the words "Africa" and "Attitude". In the world of fashion, it can then be defined as "fashion with African trends", "African style" or even better "African fashion". And what could be more specific to Africa than its love for warm and unique colors! and cultural and clothing crossbreeding! The Afritude brand was born from the desire to promote cultural and clothing mixing, to cross the two African and Western worlds, to bring to popular Western fashion, a touch of Africa by creating stylish African clothing with a touch of Wax. The rise in the demand of afritude which is African fashion clothes in Africa is due to the believe that the textile snd clothing industry can drive Africa industrial transformation and create some of the million of jobs we need as a stadu future depends on the development of labor intensive sector like manufacturing service and agriculture within the manufacturing sector the bank knows that job creation from new activities such as fashion design , film and food industries also known as creative industry will result in New trade patterns for African countries. Demand for African textiles and garment is increasing globally and African patterns are gaining recognition as truely fashionable Iconic piece .